3D Partner Spotlight: Texas Instruments

MasterImage 3D continues to turn the spotlight on the 3D community with our Partner Spotlight blog series. Today, we talk to Veera Raju, who manages the Natural User Interface Team for Texas Instruments Incorporated (TI)

My name is Veera Raju, managing the Natural User Interface Team at Texas Instruments Incorporated (TI). As part of my role, I have the privilege to work with one of the most exciting TI product lines (at least, in my opinion): the smart multicore OMAP™ processors. These processors rest at the heart of next-generation stereoscopic-3D (S3D) experiences, offering the highest-quality and performance, all at low power levels.

Using OMAP processors as a solid foundation, we partnered with MasterImage 3D team to help OEMs bring “on-the-move” S3D capabilities to life on smartphones, tablets and other mobile products.


Bringing S3D to the mobile environment is no simple task. In fact, I provided some details to the process in a previous EE Times article. Knowing what it takes, what makes OMAP processors the optimal choice for mobile S3D capabilities? Among other benefits, the OMAP line up utilizes two ARM® Cortex™-Ax cores, hardware accelerators (IVA HD, DSP, ISP) and two ARM Cortex-Mx cores, which run the S3D processing and enable full-HD S3D experiences. This intelligent architecture helps OMAP processors provide superior quality S3D viewing experience through the use of display subsystem accelerators. The processors are extremely power-efficient even when carrying out the most intensive S3D tasks – since the majority of S3D processing is offloaded to hardware accelerators and the lower-power Cortex-M cores to free up the Cortex-A host CPUs. We also provide OEMs with unique algorithms that run on hardware accelerators, in an effort to save costs through manufacturing misalignment correction of cameras, and use preferred convergence options to enable high flexibility for users to choose between different S3D quality.

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3D Partner Spotlight: Jump! Creative

MasterImage 3D continues to turn the spotlight on the 3D community with our Partner Spotlight blog series. Today, we talk to Douglas Triconi, CEO of Jump! Creative.

Tell us about Jump! Creative? Why did you start the studio? What has been your favorite content you’ve created? Why did you get into 3D?

Jump! is a marketing and production company that specializes in 3D. I started Jump! to create an environment where we could make out-of-the box content, from advertising to feature film. Jump! got into 3D in 2009, creating marketing campaigns for Real D. Then we brought that expertise to our core Home Entertainment clients at Disney, Sony and Fox.

What kind of philosophy do you bring to 3D content creation? Tell us about some of the short-form 3D content that Jump-Creative has made. How do you decide what 3D shorts to make? Where did Son of a Pitch come from?

Our philosophy is alternative 3D content.  People see sporting events, concerts and ice caps melting in 3D. We do comedy, comics and hot girls in bikinis. Outside of original content, we look for existing content that can either be reshot in 3D or reconstructed through our proprietary cost effect 3D workflow. Son of a Pitch was an existing 2D web series, that’s currently playing on the Nintendo 3DS and soon to be on the HTC 3D EVO phones. We look to develop content that will be consumed on the go, as the auto-stereo devices penetrate the market this year.

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Come see us at CES 2012!

We’re at Booth 21727 in South Hall 1. Come see our new 4.3″ and 10.1″ high-definition, glasses-free 3D displays!

CNET takes a look at our new 720p glasses-free 3D display

“When I had the chance this week to get a sneak peek at 3D technology from a Hollywood-based company called MasterImage 3D, I was unexpectedly impressed.”

Check out what else CNET’s Harry McCracken had to say about our new 720p 4.3″ glasses-free 3D display. Read the full story here.

And come see it for yourself at the MasterImage 3D booth at CES in January!